VIDEO CREATIVE STRATEGY & PRODUCTION
Stop Blaming Targeting. 
It's a Creative Throughput Problem.
Does This Sound Familiar?
Creative Fatigue is Killing Your CPA
Your paid media performance is declining. You’re stuck in a cycle of creative burnout, where winning ads die off faster than you can replace them. The pressure to deliver is constant, but your creative output can’t keep up with what the channel demands.
You’re Chasing Creative, Not Growth
Your team is so buried in the creative backlog that there’s no time for strategic thinking. Instead of focusing on growth levers and market insights, you’re just trying to get new ad variations live. Your performance marketers have become project managers for a chaotic creative process.
One-Off Ideas with No System
Your creative process is driven by opinions and “let’s try this” ideas, not data. There’s no clear hypothesis behind each video, and no system for learning and compounding on what works. Every month feels like you’re starting from scratch, with no predictable creative input to your growth model.Turn Creative into a Predictable Growth Lever
Epicuts came out of an obsession: understanding why some creative ideas compound and others die fast. We partner with B2B SaaS teams to build and run a KPI-driven video creative system that delivers predictable performance, not just prettier ads.
Our KPI-Driven 
Video Creative System
Step 1: Data-Driven Concepting
We don't guess, we analyze. Every concept starts with a deep dive into your performance data, customer research, and competitive landscape. We identify the angles, objections, and positioning that will actually move the needle.
Step 2: Hypothesis-Led Production
Every video we produce is tied to a clear hypothesis. Whether we're testing a new value proposition, tackling a specific customer objection, or targeting a new ICP segment, our creative decisions are strategic and measurable.
Step 3: Compounding Learnings
We build a system where every month's creative performance informs the next. We analyze what works and what doesn't, creating a feedback loop that compounds your learnings and continuously improves your creative effectiveness over time. Your creative gets smarter, not just newer.The Goal Isn't Prettier Ads. 
It's Better Metrics.
40%
CPA Reduction
By systematically testing and optimizing video creative, we help clients drive down customer acquisition costs and improve overall ad efficiency.2x
Creative Throughput
Our system-driven approach removes bottlenecks and allows for a higher volume of quality creative, ensuring you always have fresh ads ready to deploy.75%
Faster Learnings
With a clear hypothesis for every creative asset, we accelerate the learning process, allowing you to adapt to market feedback and scale winning campaigns faster.What Our 
Partners Say
Real results from B2B SaaS teams who turned creative into a growth lever.
Eric Groessig
"Epicuts transformed our ad performance. Our CPA dropped 35% in just two months of working together."
Joshua Thornalley
"Finally, a creative partner who understands data. They don't just make pretty videos - they make videos that convert."
Armin Gfrerer
"Working with Epicuts feels like having an in-house creative team that actually gets performance marketing."
Musa Mustafa
"The systematic approach to creative testing changed everything for us. We're scaling faster than ever."
Ads 
Made by Us
Scroll-stopping creative that drives conversions across Meta, TikTok, and YouTube.Artlist
Chart Fanatics
Alpha Capital
Casinoverluste
Alpha Futures
Groessig
Artlist
Atmos Funded
Casinoverluste
Alpha Prime
The Market Journal
Groessig
Simple, Transparent 
Pricing
No hidden fees. No surprise invoices. Just consistent creative output tied to your growth goals.
Velocity
For brands ready to
systematize creative testing.
$2.990
/mo- Monthly performance & market analysis
- Full creative system setup
- 4 KPI-backed video concepts
- 4 production-ready video ads
- Up to 15s video duration
- 1 revision round per ad
- Dedicated creative strategist
- Monthly strategy syncs
Scale
Only 2 spots per month
For teams with
aggressive growth targets.
$4.990
/mo- Everything in Velocity plan
- 8 KPI-backed video concepts
- 8 production-ready video ads
- Up to 40s video duration
- 5 revision rounds per ad
- Priority turnaround
- Bi-weekly strategy syncs
What’s Our Secret?
We Wrote It Down. 
Get our free playbook with frameworks and insights from analyzing 6,450+ top-performing video ads and being in the space for years.
The B2B 
Video Creative Playbook
Most B2B video ads fail for the same reason: they're built on opinions, not systems.After producing hundreds of ads and analyzing 6,450+ top performers, we've reverse-engineered what separates ads that scale from ads that fatigue in 3 weeks.
1
Why "more creative" isn't the answer - and what is2
The Hook-Point-Proof framework we use to structure every ad3
3 high-performing angles your competitors aren't testing yet4
How to build a creative feedback loop that compounds monthlyFrequently Asked 
Questions
What if we already have a creative team?
Do you work with companies outside of B2B SaaS?
What kind of B2B SaaS companies do you work with?
How is this different from a traditional video production agency?
What's the typical engagement look like?
How quickly can we expect to see results?
Who will we be working with?
Why 
Epicuts Exists
Nik Grmek
Founder & CEOWord From Our Founder
Before Epicuts, I spent years deep in high-volume creative testing for B2B SaaS companies. I saw firsthand how often targeting gets blamed when the real constraint is creative throughput. I watched talented marketing teams get stuck chasing creative instead of focusing on growth.Along the way, I built and ran large creative systems, grew a 150K+ audience by obsessing over one thing: why some ideas compound and others die fast.
Epicuts came out of that obsession.
I built this agency to be the partner I wish we had - a team that understands that the goal isn’t just prettier ads, but a predictable creative system that drives growth under efficiency pressure. We’re here to turn creative into your most reliable growth lever.
